Crypto-Curious Parents Want Blockchain Options for Kids

September 27, 2022

Securing a financial foundation for their children can give parents peace of mind, knowing they helped create a financial roadmap for their children’s future. Family investing app UNest has done just that for 500,000 parents and children since its launch in February 2020.

The UNest app originally enabled parents to manage their current adviser-guided portfolios, invest in green funds, invite friends and family to contribute to their child’s account and earn rewards. But the company wanted to look into members’ views on digital currencies. After all, cryptocurrencies, NFTs and other digital assets are becoming very popular.

Interestingly, 60% of members believe in crypto's long-term potential. Given that, it shouldn’t be surprising  that more than half want to incorporate crypto into their children’s portfolios alongside traditional assets such as ETFs.

Based on that feedback, UNest listened to their members and launched UNest Crypto to become an all-in-one financial solution for parents and kids, now including digital assets.

Adding crypto into the mix allows members to seamlessly choose from a curated selection of cryptocurrencies such as Bitcoin, Ethereum and Solana. It should be noted that availability of particular cryptocurrencies may vary depending on a member’s location.

“The current system doesn’t offer an easy entry point for parents who want to buy digital currencies for their kids,” said UNest Founder and CEO Ksenia Yudina. “We are changing that by providing a simple on-ramp integrated within our current platform, creating new ways for families to kickstart their children’s financial journeys.”

UNest partnered with Apex Crypto handle cryptocurrency orders and serve as the custodian of any funds added to a UNest Crypto account. Also, if a member sells a portion or all of their crypto investment, the cash is automatically deposited in their UNest brokerage account where they can withdraw that cash. 

UNest Crypto is included in the $5.98 per month UNest Plus subscription and will help crypto-curious parents save and invest responsibly for the future of their children.

Edited by Erik Linask

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